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vendredi 3 juin 2016

Dolce & Gabbana's New Scents Will Make You Fall in Love With Light Blue All Over Again

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The first fragrance I ever bought was By by Dolce & Gabbana. The musky scent and leopard packaging spoke to me as a teen (this was the late '90s and early aughts). Eventually my beloved bottle was discontinued and replaced by a slew of gorgeous, updated scents, one of them being a cult phenomenon called Light Blue. And for a bevvy of millennials today, it was probably their first fragrance.

Of course I immediately joined the Light Blue fan base, sporting the fruity (Sicilian citron, Granny Smith apple) yet floral (jasmine sambac, white rose) and musky (bamboo, cedarwood, amber) combination. And though it's remained a staple in my fragrance wardrobe, I am openly welcoming its newest iteration this Summer - a limited-edition version of the scent for both sexes.

Like the originals, the new Light Blues were inspired by the gorgeous Island of Capri, Italy. So they are appropriately dubbed Love in Capri (women's) and Beauty of Capri (men's). Plus, the packaging is outfitted with iconic scenery of Capri (such as the Faraglioni and Grotta Azzurra), and the actual formula is tinted a darker blue to mimic the surrounding waters. What makes these different from the originals is that they are a bit beachier and summery.

"We get the inspiration from the designers," said Lewis Peacock of the P&G prestige fragrance design team. "We said, 'We're going home, we're going back to Capri.' So we returned to the homeland of Light Blue and really created something new and with even more of a direct celebration of the island."

I experienced the ultimate brand immersion when I got to visit Capri with the Dolce & Gabbana team as well as David Gandy and Bianca Balti, the gorgeous model duo who have starred in the brand's campaigns since the scent's emergence. There, I was able to see and smell the lemons, denim-blue waters, and fresh flowers (the caprifoglio) that are incorporated in both the heritage fragrances and special editions. Keep reading to learn more about this beautiful launch!

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